The goal of this video was to introduce the change in the policy manual, and generate excitement for the change to the internal employees within the government company. It was made with the intention of creating awareness by introducing the high-level changes that are coming, and bring everyone at the company to the same level of understanding. This change in the policy manual will lead to empowering and elevating employees’ thinking and behavior, while improving the employee and customer experience.
The graphics were made with the intention of having a continuous right camera pan while the illustrations animate in.
Creative Director: Gabriel Proulx Agency: Simple Story